Browsing All posts tagged under »marketing«

Transparency with Customers Sends Mixed Messages

February 7, 2011

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Interesting example of a company trying to be transparent. Our Texas energy provider Oncor, has faced a customer nightmare today with our freezing weather, brought an unwelcome surprise — power outages. In coordination with the Texas Power Grid, they had planned rolling outages across almost the whole state. I completely get the purpose, and we’re […]

Missed opportunity for GoGo

January 23, 2011

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I just set up a Netflix account to mostly use from my iPad. Our first flight post-purchase I knew our plane had wifi, so I think to myself I should be able to watch a movie, right? Wrong. It seems the GoGo connection wasn’t equipped to stream a movie via Netflix after I paid my […]