Niche Marketing at its Finest

February 11, 2011

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Stumbled upon this site recently and yes, I’m a lobster lover, and yes I want to do a real bake on the beach someday, but I would totally use this service for a special occasion. http://www.catchapieceofmaine.com/ But what is so interesting to me as a marketer, is how they’ve positioned themselves so perfectly to have […]

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Transparency with Customers Sends Mixed Messages

February 7, 2011

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Interesting example of a company trying to be transparent. Our Texas energy provider Oncor, has faced a customer nightmare today with our freezing weather, brought an unwelcome surprise — power outages. In coordination with the Texas Power Grid, they had planned rolling outages across almost the whole state. I completely get the purpose, and we’re […]

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Missed opportunity for GoGo

January 23, 2011

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I just set up a Netflix account to mostly use from my iPad. Our first flight post-purchase I knew our plane had wifi, so I think to myself I should be able to watch a movie, right? Wrong. It seems the GoGo connection wasn’t equipped to stream a movie via Netflix after I paid my […]

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How this overly active mind feels

January 2, 2011

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Looking for some inspiration to my blog, I found this post and while I wouldn’t claim to be the most creative, I do put myself in this category of more ideas than I can manage. And what’s added to that is modern technology – the Internet, my iPad, Twitter and Facebook – it’s all for […]

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